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Perspectives on Marketing Management in Ireland
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Perspectives on Marketing Management in Ireland

Book Details

Format Paperback / Softback
ISBN-10 1872853587
ISBN-13 9781872853581
Publisher Oak Tree Press
Imprint Oak Tree Press
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 15th, 1994
Print length 476 Pages
Weight 1,172 grams
Dimensions 24.20 x 16.50 x 3.80 cms
Product Classification: Sales & marketing management
Ksh 13,150.00
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Presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. In this book, the subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets.
This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.

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