Perspectives on Marketing Management in Ireland
Book Details
Format
Paperback / Softback
ISBN-10
1872853587
ISBN-13
9781872853581
Publisher
Oak Tree Press
Imprint
Oak Tree Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 15th, 1994
Print length
476 Pages
Weight
1,172 grams
Dimensions
24.20 x 16.50 x 3.80 cms
Product Classification:
Sales & marketing management
Ksh 13,150.00
Re-Printing
Delivery Location
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Secure
Quality
Fast
Presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. In this book, the subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets.
This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.
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