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Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg

By: Usa) Allenby Greg M (The Ohio State Univ (Author)

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Ksh 23,400.00

Format: Hardback or Cased Book

ISBN-13: 9789814287050

Publisher: World Scientific Publishing Co Pte Ltd

Publication Date: Apr 23rd, 2010

Weight: 706 grams

Dimension: 24.80 x 17.20 x 2.30 cms

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Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. This book, along with commentary by some of Robert's doctoral students, offers a testament to the genius of Robert.

Get Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg by Greg M (The Ohio State Univ, Usa) Allenby at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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