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Persuasion
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Persuasion : The Hidden Forces That Influence Negotiations

Book Details

Format Paperback / Softback
ISBN-10 0367375699
ISBN-13 9780367375690
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 10th, 2019
Print length 112 Pages
Weight 160 grams
Dimensions 13.70 x 21.80 x 0.70 cms
Ksh 4,300.00
Werezi Extended Catalogue 0 in stock

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Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing ‘what to think’—but ‘how to think’ in a persuasion, influence, and negotiation context—across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion.

This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.


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