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Persuasion
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Persuasion : Messages, Receivers, and Contexts

Book Details

Format Paperback / Softback
ISBN-10 0742536742
ISBN-13 9780742536746
Publisher Bloomsbury Publishing Plc
Imprint Rowman & Littlefield
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 12th, 2006
Print length 432 Pages
Weight 902 grams
Dimensions 18.90 x 23.60 x 2.60 cms
Product Classification: Media studiesMedia studies
Ksh 11,700.00
Manufactured on Demand 0 in stock

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Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking, debate, courtroom communication, interpersonal communication, and more.
Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric.

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