Persuasion : Social Influence and Compliance Gaining
Book Details
Format
Hardback or Cased Book
ISBN-10
1032819723
ISBN-13
9781032819723
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 27th, 2026
Print length
510 Pages
Weight
1,150 grams
Product Classification:
Communication studiesMedia studiesMedia studiesSocial, group or collective psychologyOccupational & industrial psychologyOccupational and industrial psychologyPsychology: emotionsCognition & cognitive psychologyCognition and cognitive psychologyPolitics & governmentPolitics and governmentAdvertising
Ksh 42,300.00
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The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
Get Persuasion by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
