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Persuasion in Advertising

By: John O'Shaugnessy (Author) , UK) O'Shaughnessy University of London Nicholas (Queen Mary (Author)

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Ksh 43,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415322232

Publisher: Taylor & Francis Ltd

Publication Date: Nov 20th, 2003

Dimension: 23.40 x 15.60 x 54.40 cms

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Delivery by 26 November when you order within the next 1 days 17 hours 24 minutes 12 seconds

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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

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