Persuasive Advertising : Evidence-based Principles
by
J. Armstrong
Book Details
Format
Hardback or Cased Book
ISBN-10
1403913439
ISBN-13
9781403913432
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2010
Print length
388 Pages
Weight
766 grams
Dimensions
24.90 x 18.20 x 3.20 cms
Product Classification:
Management & management techniquesSales & marketing
Ksh 19,000.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Get Persuasive Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has pages.
