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Persuasive Attacks on Donald Trump in the 2016 Presidential Primary
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Persuasive Attacks on Donald Trump in the 2016 Presidential Primary

Book Details

Format Paperback / Softback
ISBN-10 1498548563
ISBN-13 9781498548564
Publisher Bloomsbury Publishing Plc
Imprint Lexington Books
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 15th, 2018
Print length 160 Pages
Weight 249 grams
Dimensions 21.70 x 14.70 x 1.00 cms
Ksh 7,250.00
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This book investigates persuasive attacks on Donald Trump in the 2016 Republican primaries through a variety of media—debates, TV spots, Twitter, Facebook, political cartoons, the National Review, and TV talk shows.
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Republican “establishment” attacks from Mitt Romney and the National Review. Quantitative content analysis examines attacks in primary debates and primary TV spots. The book concludes with criticisms found on social media platforms and TV talk shows.

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