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Persuasive Genres
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Persuasive Genres : Old and New Media

Book Details

Format Paperback / Softback
ISBN-10 1032080558
ISBN-13 9781032080550
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 25th, 2023
Print length 220 Pages
Weight 430 grams
Ksh 7,600.00
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This volume provides an analysis of persuasive genres in different domains. It aids in the understanding of genre that accounts for the way we interpret, respond to and create them in different settings whilst shedding light on how genres change and evolve to meet the ever-changing needs of society.

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet.

Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.

This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.


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