Persuasive Messages : The Process of Influence
Book Details
Format
Paperback / Softback
ISBN-10
1405158212
ISBN-13
9781405158213
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 18th, 2007
Print length
288 Pages
Weight
500 grams
Dimensions
24.50 x 17.10 x 2.10 cms
Product Classification:
Communication studiesCognition & cognitive psychology
Ksh 9,350.00
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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
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