Persuasive Signs : The Semiotics of Advertising
Book Details
Format
Hardback or Cased Book
Book Series
Approaches to Applied Semiotics [AAS]
ISBN-10
3110173409
ISBN-13
9783110173406
Publisher
De Gruyter
Imprint
De Gruyter Mouton
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 9th, 2002
Print length
204 Pages
Weight
428 grams
Dimensions
23.40 x 16.10 x 1.70 cms
Product Classification:
Semiotics / semiologySemiotics / semiologyAdvertising
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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