Persuasive Technology : Using Computers to Change What We Think and Do
by
B.J. Fogg
Book Details
Format
Paperback / Softback
Book Series
Interactive Technologies
ISBN-10
1558606432
ISBN-13
9781558606432
Publisher
Elsevier Science & Technology
Imprint
Morgan Kaufmann Publishers In
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 4th, 2003
Print length
312 Pages
Weight
638 grams
Dimensions
22.70 x 20.50 x 1.60 cms
Product Classification:
Computer science
Ksh 8,450.00
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Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.
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