Pharmaceutical Lifecycle Management : Making the Most of Each and Every Brand
Book Details
Format
Hardback or Cased Book
ISBN-10
0470487534
ISBN-13
9780470487532
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 15th, 2012
Print length
412 Pages
Weight
720 grams
Dimensions
15.50 x 23.80 x 2.60 cms
Product Classification:
Sales & marketingPharmaceutical industries
Ksh 14,950.00
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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
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