Philippine Digital Cultures : Brokerage Dynamics on YouTube
Book Details
Format
Hardback or Cased Book
Book Series
Asian Visual Cultures
ISBN-10
9463722440
ISBN-13
9789463722445
Publisher
Amsterdam University Press
Imprint
Amsterdam University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 1st, 2022
Print length
240 Pages
Product Classification:
Communication studiesMedia studies
Ksh 22,500.00
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Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, Philippine Digital Cultures: Brokerage Dynamics on YouTube offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation.
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