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Philosophy of Marketing

By: Matteo Giannasi (Author) , Francesco Casarin (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9781032072340

Publisher: Taylor & Francis Ltd

Publication Date: May 31st, 2023

Dimension: 22.90 x 15.20 x 45.30 cms

Category: History of Western philosophy

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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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