Philosophy of Marketing
Book Details
Format
Multiple-Item Product
Book Series
SAGE Library in Marketing
ISBN-10
1446274918
ISBN-13
9781446274910
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 10th, 2013
Print length
2032 Pages
Weight
3,780 grams
Product Classification:
Sales & marketing
Ksh 153,900.00
Werezi Extended Catalogue
Delivery in 28 days
Delivery Location
Delivery fee: Select location
Delivery in 28 days
Secure
Quality
Fast
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection.
Volume One : Historical and Philosophical Overview
Volume Two: General Theory and the Realism versus Relativism Debates
Volume Three: Alternative and Multiple Paradigms
Volume Four: Rethinking Concepts
Volume Five: Consumer Studies
Get Philosophy of Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
