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Pictorial Framing in Moral Politics

By: Ahmed Abdel-Raheem (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138351769

Publisher: Taylor & Francis Ltd

Publication Date: Nov 5th, 2018

Dimension: 22.90 x 15.20 x 43.00 cms

Category: Discourse analysis

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Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies.

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