Pitch Perfect : Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
Book Details
Format
Paperback / Softback
ISBN-10
1579223338
ISBN-13
9781579223335
Publisher
Taylor & Francis Inc
Imprint
Stylus Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 25th, 2010
Print length
256 Pages
Weight
376 grams
Dimensions
23.00 x 15.50 x 1.90 cms
Product Classification:
Media studiesPublic relations
Ksh 5,050.00
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This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public.
This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences.
How do you get yourself heard amid the volume of news and information in todays 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.
Bill Tyson who has been successfully advising scholars and academic leaders on media relations for over 30 years shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience.
Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.
Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice complete with case studies on how to communicate your message.
An appendix lists key media in North America, Australia, and the UK.
How do you get yourself heard amid the volume of news and information in todays 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.
Bill Tyson who has been successfully advising scholars and academic leaders on media relations for over 30 years shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience.
Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.
Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice complete with case studies on how to communicate your message.
An appendix lists key media in North America, Australia, and the UK.
Get Pitch Perfect by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has pages.
