Place Branding : Connecting Tourist Experiences to Places

Name: Place Branding
Brand: Taylor & Francis Ltd
SKU: 9781032083230
Price: 8550 KES
Availability: OutOfStock
ISBN: 9781032083230

Book Details

Format Paperback / softback

ISBN-10 1032083239

ISBN-13 9781032083230

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 30th, 2021

Print length 354 Pages

Weight 512 grams

Dimensions 15.30 x 22.80 x 2.40 cms

Product Classification: International business Sales & marketing management Sales and marketing management Sales & marketing Sales and marketing Hospitality, sports, leisure and tourism industries Tourism industry Human geography Urban & municipal planning Urban and municipal planning and policy

KSh 8,550.00

Currently unavailable 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Get Place Branding by Charles Dennis at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 354 pages.