Place Branding : Connecting Tourist Experiences to Places
Book Details
Format
Paperback / Softback
ISBN-10
1032083239
ISBN-13
9781032083230
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2021
Print length
354 Pages
Weight
512 grams
Dimensions
15.30 x 22.80 x 2.40 cms
Ksh 8,550.00
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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Get Place Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
