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Place Branding

By: UK) Foroudi Pantea (Middlesex University London (Author) , Chiara Mauri (Author) , UK) Dennis Charles (Middlesex Business School (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781472455925

Publisher: Taylor & Francis Ltd

Publication Date: Dec 5th, 2019

Weight: 666 grams

Dimension: 16.20 x 24.10 x 2.00 cms

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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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