Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032260351
ISBN-13
9781032260358
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2025
Print length
336 Pages
Weight
650 grams
Product Classification:
Public administrationSales & marketing managementSales & marketing
Ksh 8,600.00
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Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
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