Places : Identity, Image and Reputation
by
Simon Anholt
Book Details
Format
Hardback or Cased Book
ISBN-10
0230239773
ISBN-13
9780230239777
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 18th, 2009
Print length
168 Pages
Weight
422 grams
Dimensions
23.40 x 16.30 x 1.70 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 10,800.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Quality
Fast
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Get Places by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
