Planning and Managing Public Relations Campaigns : A Strategic Approach
5 Revised edition
by
Anne Gregory
Book Details
Format
Paperback / Softback
Book Series
PR In Practice
ISBN-10
1789663202
ISBN-13
9781789663204
Edition
5 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2020
Print length
352 Pages
Weight
532 grams
Dimensions
15.60 x 23.30 x 2.30 cms
Product Classification:
Sales & marketingPublic relations
Ksh 6,900.00
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A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
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