Planning the Corporate Reputation (RLE Marketing)
by
Vic Markham
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Marketing
ISBN-10
1138790834
ISBN-13
9781138790834
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 22nd, 2014
Print length
204 Pages
Weight
540 grams
Product Classification:
Sales & marketingOrganizational theory & behaviour
Ksh 29,650.00
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Get Planning the Corporate Reputation (RLE Marketing) by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
