Policy and Marketing Strategies for Digital Media

Book Details

Format Paperback / Softback

Book Series Routledge Studies in New Media and Cyberculture

ISBN-10 1138305944

ISBN-13 9781138305946

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 16th, 2017

Print length 312 Pages

Weight 488 grams

Dimensions 19.20 x 22.90 x 2.30 cms

Ksh 9,550.00

Werezi Extended Catalogue 0 in stock

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital medias innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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