Political Branding in Cities : The Decline of Machine Politics in Bogota, Naples, and Chicago
Book Details
Format
Hardback or Cased Book
Book Series
Cambridge Studies in Comparative Politics
ISBN-10
0521762057
ISBN-13
9780521762052
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 26th, 2009
Print length
304 Pages
Weight
55 grams
Dimensions
22.90 x 15.20 x 2.10 cms
Product Classification:
Comparative politicsPolitical economy
Ksh 11,000.00
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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
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