Political Branding in Cities : The Decline of Machine Politics in Bogota, Naples, and Chicago
Book Details
Format
Paperback / Softback
Book Series
Cambridge Studies in Comparative Politics
ISBN-10
110843861X
ISBN-13
9781108438612
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 26th, 2017
Print length
303 Pages
Weight
470 grams
Dimensions
23.00 x 15.30 x 2.00 cms
Product Classification:
Comparative politicsPolitical structure & processesPolitical economy
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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
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