Political Branding Strategies : Campaigning and Governing in Australian Politics
1st ed. 2015
Book Details
Format
Hardback or Cased Book
ISBN-10
1137580283
ISBN-13
9781137580283
Edition
1st ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Pivot
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2015
Print length
146 Pages
Weight
344 grams
Dimensions
22.50 x 14.70 x 2.10 cms
Ksh 9,000.00
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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