Political Campaign Communication in the 2016 Presidential Election
Book Details
Format
Paperback / Softback
Book Series
Communication, Media, and Politics
ISBN-10
1538110059
ISBN-13
9781538110058
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 1st, 2017
Print length
30 Pages
Weight
88 grams
Dimensions
17.70 x 25.20 x 1.00 cms
Product Classification:
Elections & referendaPolitical leaders & leadership
Ksh 2,350.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.
The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign communication. Providing a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns, the updated eighth edition adds an exploration of the primaries, the conventions, and the debates of the tumultuous 2016 election. The update covers key issues including candidate surfacing, the changing role of advertising, social media, journalism and fake news, and issues of gender. With concepts like “fake news” and “alternative facts,” the 2016 campaign brought students of political campaign communication into uncharted territory. This updated eighth edition of a much loved text provides an essential overview of the 2016 presidential campaign that no course should be without.
Get Political Campaign Communication in the 2016 Presidential Election by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages.
