Political Campaign Craftsmanship : A Professional's Guide to Campaigning for Public Office
Book Details
Format
Paperback / Softback
ISBN-10
088738742X
ISBN-13
9780887387425
Publisher
Taylor & Francis Inc
Imprint
Transaction Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 1988
Print length
368 Pages
Weight
635 grams
Product Classification:
Political campaigning & advertising
Ksh 9,050.00
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Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
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