Political Campaign Craftsmanship : A Professional's Guide to Campaigning for Public Office
Book Details
Format
Hardback or Cased Book
ISBN-10
1138530115
ISBN-13
9781138530119
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 14th, 2017
Print length
368 Pages
Weight
453 grams
Product Classification:
Politics & government
Ksh 30,600.00
Werezi Extended Catalogue
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Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
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