Political Campaigning in Referendums : Framing the Referendum Issue
Book Details
Format
Hardback or Cased Book
ISBN-10
0415349419
ISBN-13
9780415349413
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 19th, 2004
Print length
240 Pages
Weight
490 grams
Product Classification:
Political campaigning & advertising
Ksh 33,300.00
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Quality
Fast
This is the first study to investigate the dynamics and effects of a referendum campaign on politicians, media, and citizens, this innovative volume will be of interest to students and researchers of political communication.
This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.
Get Political Campaigning in Referendums by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
