Political Communication
Book Details
Format
Paperback / Softback
ISBN-10
0748625712
ISBN-13
9780748625710
Publisher
Edinburgh University Press
Imprint
Edinburgh University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2010
Print length
224 Pages
Weight
280 grams
Dimensions
21.60 x 13.80 x 1.30 cms
Product Classification:
Media studiesPolitical science & theory
Ksh 4,150.00
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Covers the history of the media in the UK and the USA including the concentration of ownership and the emergence of media technologies. This book considers the influence on the electorate and the conduct of democratic politics. It also explains the constitutional significance of the politics of the media.
This is a series of well-written, accessible introductions to key areas of Politics courses taught at both A-level/Highers and first-year undergraduate level.
The emphasis is on responding to student needs by producing up-to-date material written in a user-friendly style.
The first part of the book examines the main elements of party political communication: the communications strategy, constituency and digital campaigning, political advertising and marketing and media management. The second part revisits the key debates in respect of media politics---media power and effects---whilst the third examines UK government policy in the areas of ownership and control. The book also considers contemporaneous developments in the USA and the wider constitutional implications of political communication in the first decade of the twenty-first century.
The emphasis is on responding to student needs by producing up-to-date material written in a user-friendly style.
The first part of the book examines the main elements of party political communication: the communications strategy, constituency and digital campaigning, political advertising and marketing and media management. The second part revisits the key debates in respect of media politics---media power and effects---whilst the third examines UK government policy in the areas of ownership and control. The book also considers contemporaneous developments in the USA and the wider constitutional implications of political communication in the first decade of the twenty-first century.
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