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Political Consultants and Negative Campaigning

By: Kerwin C. Swint (Author)

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Ksh 11,950.00

Format: Paperback or Softback

ISBN-13: 9780761810094

Publisher: University Press of America

Publication Date: Mar 15th, 1998

Weight: 245 grams

Dimension: 21.50 x 13.90 x 1.40 cms

Category: Political campaigning & advertising

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One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.

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