Political Conversion : Personal Transformation as Strategic Public Communication
by
Don Waisanen
Book Details
Format
Hardback or Cased Book
Book Series
Bloomsbury Studies in Political Communication
ISBN-10
1498575722
ISBN-13
9781498575720
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 20th, 2018
Print length
256 Pages
Weight
538 grams
Dimensions
16.10 x 23.70 x 2.30 cms
Product Classification:
Communication studiesPolitical campaigning & advertisingPolitical campaigning and advertising
Ksh 19,400.00
Manufactured on Demand
0 in stock
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This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.
This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.
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