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Political Conversion
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Political Conversion : Personal Transformation as Strategic Public Communication

Book Details

Format Hardback
ISBN-10 1498575722
ISBN-13 9781498575720
Publisher Bloomsbury Publishing Plc
Imprint Lexington Books
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 20th, 2018
Print length 256 Pages
Weight 538 grams
Dimensions 16.10 x 23.70 x 2.30 cms
KSh 19,400.00
Currently unavailable 0 in stock

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This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.
This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil–religious persuasion in public discourse, evaluating its features and functions in politics.

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