Political Marketing : A Comparative Perspective
Book Details
Format
Paperback / Softback
ISBN-10
0719068711
ISBN-13
9780719068713
Publisher
Manchester University Press
Imprint
Manchester University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2005
Print length
256 Pages
Weight
380 grams
Dimensions
23.80 x 15.50 x 1.40 cms
Product Classification:
Political campaigning & advertising
Ksh 3,700.00
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The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany.
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
Get Political Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Manchester University Press and it has pages.
