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Political Marketing

By: New Zealand) Lees-Marshment Jennifer (University Of Auckland (Author) , USA) Conley Brian (Suffolk University (Author) , New Zealand) Elder Edward (University of Auckland (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780815353201

Publisher: Taylor & Francis Inc

Publication Date: May 21st, 2019

Weight: 642 grams

Dimension: 18.10 x 25.20 x 2.50 cms

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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur

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