Political Marketing and British Political Parties (2nd Edition)
Book Details
Format
Paperback / Softback
ISBN-10
0719077192
ISBN-13
9780719077197
Publisher
Manchester University Press
Imprint
Manchester University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 2008
Print length
320 Pages
Weight
496 grams
Dimensions
23.40 x 15.60 x 2.30 cms
Product Classification:
Political parties
Ksh 3,850.00
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Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .
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