Political Marketing and Management in the 2024 UK Election
Book Details
Format
Hardback or Cased Book
ISBN-10
3031883136
ISBN-13
9783031883132
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 1st, 2025
Print length
153 Pages
Ksh 6,300.00
Temporarily out of stock, due soon
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm;
This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.
Get Political Marketing and Management in the 2024 UK Election by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
