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Political Marketing in Retrospective and Prospective

By: Christine B. Williams (Author) , USA) Newman Bruce I. (DePaul University (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781138946477

Publisher: Taylor & Francis Ltd

Publication Date: Jul 23rd, 2015

Dimension: 24.60 x 17.40 x 28.00 cms

Category: Political campaigning & advertising

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This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.

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