Political Marketing on Social and Mobile Media : Remaking the Paradigm?
Book Details
Format
Hardback or Cased Book
ISBN-10
1032875224
ISBN-13
9781032875224
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 10th, 2025
Print length
170 Pages
Weight
453 grams
Product Classification:
The artsCommunication studiesHumanitiesMedia studiesPolitical campaigning & advertising
Ksh 27,900.00
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This book explores how social and mobile media have been used in political campaigns since 2008. This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media.
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