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Political Marketing on Social and Mobile Media
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Political Marketing on Social and Mobile Media : Remaking the Paradigm?

Book Details

Format Hardback or Cased Book
ISBN-10 1032875224
ISBN-13 9781032875224
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 10th, 2025
Print length 170 Pages
Weight 453 grams
Ksh 27,900.00
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This book explores how social and mobile media have been used in political campaigns since 2008. This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media.

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