Book Details
Format
Hardback or Cased Book
Book Series
Campaigning American Style
ISBN-10
0742561313
ISBN-13
9780742561311
Edition
Second Edition
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 25th, 2008
Print length
188 Pages
Weight
408 grams
Dimensions
23.90 x 16.70 x 0.90 cms
Product Classification:
Political science & theoryPolitical structure & processes
Ksh 16,200.00
Manufactured on Demand
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Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
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