Political Virtue and Shopping : Individuals, Consumerism, and Collective Action
Book Details
Format
Paperback / Softback
ISBN-10
0230102700
ISBN-13
9780230102705
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 17th, 2010
Print length
307 Pages
Weight
434 grams
Dimensions
21.50 x 14.00 x 2.00 cms
Product Classification:
ConsumerismPolitical activism
Ksh 8,100.00
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Political consumerism is turning the market into a site for politics and ethics. In the face of economic globalization and a regulatory vacuum, consumers increasingly take responsibility in their own hands, making the market an important venue for political action through their decisions of what to purchase.
Shoppers can express their values as they search for value. Political consumerism is turning the market into a site for politics and ethics, as consumer choices reflect personal attitudes and purchases are informed by ethical or political assessment of business and government practice. In such forms as boycotts, when consumers refuse to buy, or buycotts, where consumers shift their purchases, the ostensibly apolitical marketplace is a site of contestation at the intersection of globalization and individualization. This book opens readers'' eyes to a new way of viewing everyday consumer choices and the role of the market in our lives, illuminating the broader theoretical and historical context of concerns about sweatshops, responsible coffee, and ethical and free trade.
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