Politicians and Rhetoric : The Persuasive Power of Metaphor
Book Details
Format
Hardback or Cased Book
ISBN-10
1403946892
ISBN-13
9781403946898
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 23rd, 2004
Print length
239 Pages
Ksh 18,000.00
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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Each chapter of this book analyzes the rhetoric of speeches by major American and British politicians to show how metaphor is used to create political myths of monsters, villains and heroic leaders. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words. An innovative study for students and researchers in discourse analysis, political communication, journalism and media studies.
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