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Politicking and Emergent Media

By: Charles Musser (Author)

Extended Catalogue

Ksh 5,100.00

Format: Paperback or Softback

ISBN-13: 9780520292734

Publisher: University of California Press

Publication Date: Sep 13th, 2016

Weight: 474 grams

Dimension: 15.40 x 23.00 x 1.80 cms

Category: Communication studies

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Presidential campaigns of the twenty-first century were not the first to mobilize an array of new media forms in efforts to gain electoral victory. The author looks at four US presidential campaigns during the long 1890s (1888-1900) as Republicans and Democrats deployed a variety of media forms to promote their candidates and platforms.

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