Polls, Pollsters, and Public Opinion : A Guide for Decision-Makers
Book Details
Format
Paperback / Softback
Book Series
Methodological Tools in the Social Sciences
ISBN-10
1108790003
ISBN-13
9781108790000
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 4th, 2024
Print length
200 Pages
Weight
390 grams
Dimensions
15.10 x 22.80 x 2.10 cms
Ksh 4,900.00
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This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
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