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Pop Brands

By: Nicholas Carah (Author) , Nicholas Carah (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433105647

Publisher: Peter Lang Publishing Inc

Publication Date: Apr 16th, 2010

Weight: 428 grams

Dimension: 23.50 x 25.10 x 1.80 cms

Category: Theory of music & musicology

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Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

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