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Popular Culture in a Globalised India
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Popular Culture in a Globalised India

Book Details

Format Paperback / Softback
ISBN-10 0415476674
ISBN-13 9780415476676
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 17th, 2008
Print length 306 Pages
Weight 468 grams
Dimensions 23.20 x 15.60 x 1.70 cms
Product Classification: Popular cultureGlobalization
Ksh 9,200.00
Werezi Extended Catalogue 0 in stock

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Explores India's rich popular culture and provides insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. This title offers an essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies and media studies.

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources. 

This book explores India’s rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including:

-   Film, television and TV soaps

-   Folk theatre, Mahabharata-Ramayana ,myths, performance, ideology and religious nationalism

-   Music, dance and fashion

-   Comics, cartoons, photographs, posters and advertising

-   Cyberculture and the software industry

-   Indian feminisms

-   Sports and tourism

-   Food culture

Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.


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