Popular Music as Promotion : Music and Branding in the Digital Age
Book Details
Format
Paperback / Softback
ISBN-10
0745692222
ISBN-13
9780745692227
Publisher
John Wiley and Sons Ltd
Imprint
Polity Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 25th, 2016
Print length
216 Pages
Weight
310 grams
Dimensions
15.40 x 22.80 x 1.70 cms
Product Classification:
MusicCommunication studies
Ksh 3,100.00
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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
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