Positioning for Advantage : Techniques and Strategies to Grow Brand Value
Book Details
Format
Hardback or Cased Book
ISBN-10
0231189001
ISBN-13
9780231189002
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 7th, 2021
Print length
264 Pages
Weight
520 grams
Dimensions
16.10 x 23.70 x 2.40 cms
Product Classification:
Business strategySales & marketing
Ksh 4,500.00
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Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
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